POWERING THE BUSINESS OF YOU
Create a commercial campaign to increase user engagement.
Hoping to harness the recent publicity as Apple's #4 ranking for job posting apps, Moonlighting's main goal was to increase downloads and raise brand awareness with short commercial spots.
Overnight, brands such as Uber and AirBnB have exploded into billion-dollar companies. Despite this, the freelance economy lacks a similar service for people who wish to buy and sell services. The Moonlighting app was created to do exactly this. It was successfully launched, featuring on the front page of iTunes in the business section. The key challenge here was to build on this initial success in a timely manner with an explanatory introduction that would attract new users.