A New Story
of Business


creative brief

The Darden School of Business partnered with Still Life Projects to create a highly-engaging film that would inspire current students and alumni, as well as attract prospective students. 

As one of America's top business schools, Darden's main mission is a simple one: to help young people develop into global leaders and entrepreneurs of the future. At the same time, it is revolutionizing the way business is approached and perceived.

We needed to showcase both the age-old traditions of the business school experience while building an excitement about Darden's futuristic approach.