creative brief

With growing debate around immigration from Muslim countries, the International Rescue Committee faces the growing need to convince the public that refugees accepted in this country have been through hell and are beyond grateful for the chance to rebuild their lives. 

With a tight budget and a quick turnaround time, we used what was available: Ahmed’s journal entries, his artistic ability and archival footage, some of which Ahmed filmed himself. A one day shoot with his family in their new home provided the backdrop for the story. 

The video premiered at the International Rescue Committee’s annual fundraiser and was launched online as part of a larger campaign.