POWERING THE BUSINESS OF YOU

SYNOPSIS

With its recent prominence as Apple's #4 job posting app, Moonlighting aimed to boost downloads and elevate brand recognition through concise ad spots. In the wake of billion-dollar brands like Uber and Airbnb, the freelance economy had yet to offer a similar service for trading services. The Moonlighting app, created to fill this gap, debuted successfully on iTunes' business front page. The pressing challenge was to swiftly capitalize on this initial success by crafting an engaging introduction to attract new users.