Feel There

 

Creative brief

Facebook partnered with SLP Creator and Cinematographer Peter Hutchens on this heartfelt and authentic commercial to launch Portal, their new video calling Smart Camera device. The challenge was to differentiate Portal from other video communication devices and to showcase its unique Smart Camera technology that intelligently adjusts to stay with the action and allows users to move freely throughout their space without worrying that they will be out of the frame. Shot around Brooklyn, the piece highlights Portal’s unique ability to help people connect and “feel there” even when they’re far apart.

Creative Directors: Larry Corwin & Josh Higgins Agency Producer: Lizy Sexton Director: Peter Jordan Producer: Wyatt Angelo Associate Producer: Brendan McHugh Cinematographers: Peter Hutchens & Dave Adams Sound Recordist: Aaron Chandler & Mike Guarino Editor: Peter Jordan Composer: Andy R. Jordan Sound Mixer: Paul Geluso Colorist: Ayumi Ashley