SEPHORA + MURAD
SYNOPSIS
In celebrating their collaboration with Sephora, the skincare and wellness brand Murad wanted to craft visuals that not only reflected the beauty of their products but also resonated with their brand ethos. Our task was to design and film a variety of content, from eye-catching in-store displays to engaging documentaries and fun animations.
Our overarching objective was to foster a deep emotional bond between Murad and its valued clientele. We didn't just want to push ads; we wanted to make people feel something real, to create moments that stayed with them. By spreading our content across social media, in stores, and online, we aimed to tell Murad's story in a way that really hit home with consumers wherever they were and secured an authentic connection.
