How to create a content mashup in THREE EASY steps
Colleges and Universities have a continuous need for content. Hiring a production company to create a film from scratch isn't always an option. Here's how you can work with assets you already have to create moving content that pushes your brand forward.
STEP 1: PULL A MEMORABLE SPEECH FROM YOUR ARCHIVES
Scroll to the end. Often the last few minutes are the most compelling. Cut it down to the length you need.
For example, here's a speech Salman Khan gave to Harvard Business School on Class Day in 2014.
STEP 3: FIND RELEVANT VISUALS AND LAY OVER THE SPEECH
This is a good opportunity to repurpose visuals you have used in the past. If you don't have any images, you can license great stock clips at Shutterstock. If the only thing you have are still photos to work with, you might consider animating them with a parallax effect.
For example, we took the images from a Google commercial and laid it over Khan's speech.
THE FINAL PRODUCT
For this example, we used Salman Khan's 2014 Class Day Speech from HBS + Visuals from a Google Commercial, "Reinvent How" + a cue from The Music Bed. This is not a commercial for HBS. It's meant as a demonstration to show how easily content can be created from assets you already own.
Click through to see how we helped University of Virginia's Darden School of Business.