Bringing Baltimore Back 

 

The Challenge

Find an angle to demonstrate Baltimore's resilience.

Like other cities, Baltimore was once a boomtown of industry and shipping, but its population has been in decline since 1950.

Baltimore faced a critical turning point: do nothing and risk becoming a ghost town, or innovate and bet on a solution. 

Baltimore hatched a plan to embrace immigrants in the hope that they will encourage friends and family to join them. Baltimore set a goal, add 10,000 new residents by 2020.

 
 

The Insight

Business can be a force for good in the world.

 

Our Role

Concept Creation, Production, Editing, Motion Design, Original Score, Color Grading, Audio Mixing, Mastering

The Solution

Baltimore hatched a plan, embrace immigrants, in the hope they will encourage friends and family to join them. Baltimore set a goal, add 10,000 new residents by 2020. 

We focused on the work of the International Rescue Committee in Baltimore. The IRC

helps refugees resettle, providing new residents with the resources they need in an unfamiliar landscape. By following the story of Yitzakh, a recent immigrant from Ethiopia, we told the larger story of immigrants bringing life and energy back to Baltimore.